Agentic advertising has landed.
Here's what we're seeing.
Insights for (and from) the brands choosing the future over the familiar, and the agents working alongside them.
What Does Agent-to-Agent Media Buying Mean for Publishers?
AI agents are already buying media. Here's how publishers unlock the full value of their audiences and inventory in agent-driven workflows.
What is Agentic Advertising?
Agentic advertising introduces AI-driven agents into the ad ecosystem. These agents are capable of making real-time decisions on behalf of advertisers,…
AI-Native Advertising Surfaces: The New Frontier for Brand Influence
Agentic advertising is opening AI-native surfaces brands have never been able to buy. Here's what Sponsored Intelligence means and what CMOs should do now.
What Is Agent-to-Agent Media Buying?
AI agents are replacing channel-by-channel media buying with portfolio-based coordination. Here's how agent-to-agent media buying works and why CMOs shoul…
Why AdCP Matters: Creating Interoperability as AI Agents Transform Advertising
The most sophisticated CMOs and strategic marketing leaders are asking themselves a fundamentally different question today: how do we stop optimizing with…
Building the future: Scope3 elevates engineering and product leadership
As Scope3 enters its next chapter of growth, we’re investing in the leaders who have consistently proven they can build, scale, and execute through change.
January 2026
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CES 2026: Agentic Advertising and Embracing New Capabilities
One of the biggest takeaways from CES 2026: There's a fundamental shift happening in how the advertising industry thinks about AI. We're moving from effic…
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How Brand Agents Unlocked 5x More Spend on Brand-Suitable Meta Content for Allagash Brewing & Campfire
Traditional brand safety tools were too broad to capture Allagash Brewing's nuanced values, over-blocking suitable content and treating responsible drinki…
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How brand agents give marketers a competitive edge in crowded seasonal tentpole moments
Discover how brand agents transform seasonal tentpole media planning and buying by replacing generic targeting with brand-specific, AI-driven intelligence.
December 2025
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Architects of Tomorrow: The CMO’s Guide to Leveraging AI in 2026
This post tackles the $20B+ digital ad waste problem by positioning AI as the CMO's path to reconnecting spend with outcomes. Drawing from Christina's rec…
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How Brand Standards Stops Overblocking Without Sacrificing Safety
What if your brand safety tool is costing you more than it's protecting? Keyword-based blocking filters out millions in quality inventory—and you might no…
November 2025
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From Compliance Barrier to Growth Driver: How Brand Agents Unlock Scale for Regulated Advertisers
Part of Scope3's Agentic Solutions series, this post explores how regulated industries—from pharma to financial services—can break free from endemic-only…
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Stop Paying for Waste, Start Paying for Quality
Stop paying for waste and start funding quality. Scope3 brand agents block MFA and IVT, enforce brand‑specific suitability, and optimize for attention and…
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Reclaim the Reach You’ve Been Leaving on the Table
Brand Standards is an AI-powered brand safety and suitability solution that uses large language models to analyze content contextually instead of relying…
October 2025
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The Rebuild: How Agentic Advertising Will Redefine the Future of Media
The advertising industry is being rebuilt with AI agents that negotiate and optimize autonomously. Learn how AdCP enables this future—and how to get start…
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Introducing Brand Agents: Take Control of Every Impression
Blunt brand safety filters. Opaque algorithms. Targeting based on proxies. Programmatic advertising has forced marketers to choose between reach and prote…
September 2025
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Agentic AI: Building a better advertising ecosystem
Agentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, b…
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The Business Case for Agentic Advertising
AI agents make media work harder for advertisers. They unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable grow…
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Why It’s Critical to Master Prompting in the Age of Agentic Advertising
In agentic advertising, your brand agent is only as good as the instructions you give it. Prompting teaches your agent how to think about your values, you…
August 2025
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Tim Collier Named Chief Commercial Officer as Scope3 Accelerates Agentic Advertising Vision
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it call…
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The Most Important Part of Agentic Advertising: Your Brand Agent
In agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed…
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How AI agents work in media buying and programmatic
AI agents are changing how media buying works, making advertising smarter, more sustainable, and more aligned with a brand’s values. Here’s how.
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Why Agentic AI Is the Future of Advertising
Legacy advertising tools were designed for a different era with fewer channels, simpler formats, and more stable identifiers. But today’s marketers face a…
July 2025
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What makes AI ‘agentic’, and why it matters for the future of advertising
As excitement builds around agentic advertising and AI's broader role in the industry, there's also a lot of confusion. One of the biggest knowledge gaps…
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AI Agents in Media Buying: How Agentic Advertising Solves Performance and Sustainability Challenges
The media buying landscape needs an overhaul. While marketers face pressure to reduce emissions and improve campaign quality, they're using outdated syste…