Advertising is changing. Show up where it matters.
Scope3 is for brands anticipating where consumers are headed and how to reach them. With agent-to-agent advertising on the Scope3 interchange, brands gain a new way to advertise with unmediated access to current and future surfaces, improved economics, and governance by design.
From brief to live campaign in minutes.
Your agents discover and buy the right ad products directly from surface owners and service providers. Governance applies from strategic brief to live campaigns. All utilizing the open protocol for agentic advertising, AdCP.
Process
Brief
Brand goals, context, and governance encoded into the agent.
Discovery
Agent evaluates ad products from a marketplace of surface owners.
Negotiation
Buyer and seller agents agree on terms directly, under direction from principals.
Execution
Campaign is live with creatives delivered across surfaces, with adjustments managed easily.
Reporting
Outcomes feed back to the agent, improving current and future campaigns.
Governance: Brand standards, automation permissions, approval workflows, and audit trails are always active.
Advertising with less complexity, more possibility.
Buying agents translate your objectives directly into brand activation, working within your existing agency relationships and giving your teams and partners more than just a faster path — a fundamentally better one.
Brand fit
Discovers surfaces and ad products based on your brands' objectives.
Surfaces unlocked
Accesses ad products that have been previously unavailable or only purchasable manually.
Outcomes-based buying
Buys toward campaign objectives, not legacy metrics.
Governance built in
Executes within the boundaries you set, without exception.
Smarter at every stage
Your CRM, CDP, and partner data enrich every stage of the campaign lifecycle, without leaving your control.
Win every surface that matters to your consumers.
Agents carry your brands' goals into every surface, adapting to its unique strengths.
Social, audio, AI chat, sponsored intelligence, traditional media, CTV, and surfaces that don't exist yet. Surface owners list the ad products, formats, audiences, pricing, and terms your agents need to evaluate and transact directly, with contracts and clearing built in.
Social
Branded content, influencer placements, and sponsored posts across social platforms.
Display & Rich Media
Standard and high-impact formats across web and app.
Connected TV
Pre-roll, mid-roll, and sponsorships on streaming platforms.
Podcasts & Audio
Host-read, dynamically inserted, and programmatic audio.
Newsletters & Email
Sponsored placements, native units, and dedicated sends.
Out-of-Home
Digital billboards, transit, and place-based formats.
Events & Sponsorships
Conference sponsorships, webinar placements, experiential packages.
Sponsored Intelligence
AI environments, conversational interfaces, and search experiences where brands show up in context.
And more
Emerging surfaces, custom formats, new categories. If it's available, your agents can reach it.
Governance helps agents do more.
A governance architecture designed from the ground up for agent-to-agent advertising. Because when agents act on your behalf, governance is the framework that defines what they can do, how much they decide independently, and how your judgment guides every decision.
Brand standards
Define the rules your agents follow on every campaign. Set once, enforced on every transaction across every surface, without exception.
- Placement restrictions and brand safety thresholds
- Audience guardrails and contextual requirements
- Budget limits per surface, market, and brand
- Per-brand and per-market configuration, maintained independently
Approval workflows
Gate the decisions that matter most behind human approval. The agent handles the analysis. Your team makes the call.
- Spend decisions above defined thresholds
- New surface activations before first buy
- Creative changes requiring brand review
- Configurable per brand, market, and decision type
Human in the loop
You control how much the agent decides on its own. The level of automation is a brand decision, and can be changed as confidence grows.
- Automation modes from agent as recommender to agent as authorized executor
- Choose levels of human oversight
- Switch modes at any time, for any brand or market
Audit trail
Every transaction is logged in full. A complete record for your compliance team — and a foundation for smarter buying over time.
- What was bought, where, at what price, and under what authorization
- Every agent decision logged with full context
- Accessible to your compliance and legal teams
- Cumulative intelligence improves future recommendations
Compliance and privacy
Built-in regulatory compliance checks, privacy assessments, and third-party integrations for creative governance. Your first-party data stays yours.
- GDPR and CCPA compliance built into the architecture
- Clear data processing agreements available
- First-party data enriches decisions without leaving your control
- Third-party integrations for creative and brand safety governance
Whatever your starting point, the platform works with you.
Already building AI capabilities for your brands? They connect here. Managing a portfolio of brands? Each operates under its own rules, standards, and approvals. The interchange fits your organization, however you structure your teams and partners.
As your agentic advertising practice grows, so does what's available to you. The Scope3 interchange is open, with fifty participants today and growing. Agents across data, creative, governance, and more are available to your brands.
Transparent economics. No favored supply.
Clear pricing based on media spend and services. More of your budget reaches the audience.
Routing only
Routed Transactions
Scope3 connects buyers and sellers. They transact and settle directly, without Scope3's real-time decisioning or optimization.
Examples: a social platform buy, a direct publisher contract, a Linear TV IO.
At scale
Routing + decisioning
Decisioned Transactions
Scope3 routes the transaction and acts on it — applying real-time decisioning, optimization, or consolidated invoicing and payment processing.
Use when you want Scope3 optimizing budget, bids, or settlement across the buy.
At scale
Volume discount applied on monthly spend, not per campaign.
Common questions.
Scope3 complements your agency — it doesn't replace it. Your holding company and specialist partners can operate Scope3 on your behalf, or run their own agents alongside yours, while the interchange handles execution across every surface.
Yes. Every brand, market, and campaign runs with its own guardrails — placement restrictions, audience rules, budget limits, and brand-safety thresholds — enforced on every transaction before it executes.
Brand-safety and content-suitability policies run inside the interchange, not after the fact. Every placement is evaluated against your thresholds — in every market, every language, and every regulated category — and blocked before money moves. No post-campaign surprises.
Every decision — brief, surface, price, approval — is logged in full and exportable to your compliance, finance, and measurement systems. Your compliance team gets read-only access out of the box.
You set the threshold. Approve every buy, approve only above a spend cap, approve only new surface types, or go fully autonomous within pre-set guardrails. Start conservative and widen as confidence grows.
Your first-party data stays yours. Scope3 processes data under clear data-processing agreements with GDPR and CCPA compliance built in, and you control which data flows into each agent's decisioning.
A brand agent is an AI buying agent that acts on behalf of a brand — translating objectives, budgets, and brand standards into advertising decisions and transacting directly with surface-owner agents. It's how brands show up across every current and future surface without a black-box bidder in the middle.
Your buying agent negotiates and transacts directly with surface-owner agents — no black-box bidding, no daisy-chained intermediaries, no skimmed take rate. It's a new transaction model, not a layer on top of the old one.
Social, audio, AI chat, sponsored intelligence, CTV, retail media, traditional media, and surfaces that don't exist yet. Surface owners list their ad products, formats, audiences, pricing, and terms directly on the interchange.
AdCP is the open protocol that lets any agent transact with any surface. The way RTB unlocked programmatic, AdCP unlocks agent-to-agent advertising — and it's how Scope3 connects to every current and future surface.
No rebuild. Connect your existing agents to Scope3, or use ours. Your CRM, CDP, agency workflows, and approval processes stay where they are — Scope3 fits into the stack you already run.
Global enterprise brands, agency networks, and major surface owners are already building with us. References are available on request — we'll walk you through deployments at your scale.
Transparent, published fees tied to advertising spend and service level. No hidden intermediaries, no daisy chains — more of every dollar reaches the audience.
Take the next step.
Show up where it matters on every surface, current and future, through agent-to-agent advertising on the Scope3 interchange.